Samitivej Hospital Creates a New Phenomenon,
Partnering with Five Premium Brands to Introduce “Expert Care for Every Dimension of Life,” Elevating the Healthcare Experience and
Meeting the Needs of a New Generation

Samitivej Hospital has created a new phenomenon in the health care industry by launching the concept of ‘Expert Care for Every Dimension of Life,’ elevating hospital visits into a truly superior experience in every aspect. By integrating medical care, technology and lifestyle, this initiative is designed to serve the health needs of a new generation and modern families, who seek not only ‘treatment,’ but rather ‘quality of life in every dimension.’

Chairat Panthuraamphorn, M.D., Chief Executive Officer of the Samitivej and BNH Hospital Groups, stated, “Today, Samitivej views our service recipients not as just patients, but as individuals who seek to live a quality life. We believe healthcare must evolve to understand the lifestyle of a new generation, encompassing physical health, mental health, beauty and happiness. We aim to enrich the experience in every dimension.” 
To meet this objective, Samitivej has collaborated with five premium partners to co-create services based on 'the real needs of people.'"

• Jubilee Diamond, Thailand’s leading diamond jewelry brand, has created a ‘Gift of Life’ for mothers giving birth at Samitivej Hospital: the ‘Year of the Horse’ diamond pendant featuring exclusive Jubilee iMoment technology. This serves as the first gift marking a child’s life, combining timeless elegance with cutting-edge technology to preserve precious family memories.
• Chef Willment Leong, a nationally renowned chef, collaborated in designing the ‘Food is Care’ menu to ensure hospital meals both restore the body and bring joy through taste.
• POEM, a high-end fashion brand, has designed health check-up attire and postpartum wear that blends elegance, comfort and functionality, turning healthcare into a truly feel-good experience.
• Copper Beyond Buffet, a premium international buffet restaurant, offers a selection of healthy menu options under the label ‘Recommended by Samitivej,’ certified by the hospital’s dietitians. Special menus are also available to ensure that every meal is both delicious and healthy. In addition, exclusive packages combine delicious meals from Copper with health check-up programs from Samitivej. 
• La Bella Health Shoes is introducing a new line of footwear designed for the comfort of pregnant women, based on the concept that ‘Healthcare begins with the first step.’ The launch will be accompanied by a collaborative workshop.

“All partners in this project have come together not just to create a luxurious image, but because we recognize the same ‘pain points’—the new generation wants to take care of their health without feeling like patients. That’s why Samitivej brings every dimension of life together in one place,” added Dr. Chairat.

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Jubilee – A Family’s Gift of Life in the Year of the Horse, Preserving Every Precious Memory in One.
Unyarat Phonprakit, Director and Chief Executive Officer of Jubilee Enterprise Public Company Limited, stated: “Childbirth is one of life’s most beautiful and precious moments. Jubilee deeply understands this sentiment. Samitivej places great importance on caring for both the physical and emotional wellbeing of mothers. Jubilee therefore seeks to further celebrate this experience of love with its ‘Year of the Horse’ diamond pendant, featuring our exclusive Jubilee iMoment technology, preserving every moment of life timelessly.” 

This special gift will be given to mothers who give birth at Samitivej Hospital as a symbol of the power of love, memories, and new life, standing as a true testament to care that honors the emotions and stories of every family.

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Chef Willment Leong – Food is Care: When Cuisine is Part of the Healing Process
Chef Willment Leong, Continental Director for Asia and Executive Committee Member of Worldchefs, stated, “Many people still view hospital food as something they have to eat, but we want to turn it into something they want to eat, and that is truly beneficial for recovery.” 
To achieve this, Chef Willment partnered with Samitivej’s dietitian team to develop specially designed menus tailored to the needs of each patient group, from postpartum mothers to the elderly. The menus focus on delicious flavors paired with complete nutrition, so that each meal becomes a source of strength in the recovery process and elevates the hospital stay experience to a higher level. 

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POEM – Designing a Health Check-up Experience That is Timeless, Functional, and Stylish
Sean Chavanon Caisiri, Creative Director of the POEM brand, stated, “We found that many people coming in for health check-ups often feel that visiting a hospital makes them look like ‘a patient,’ when in reality, it’s about taking care of their health because they want to live a meaningful life.” POEM has designed health check-up attire and postpartum wear that combines comfort, elegance, and functionality. The goal is to transform perceptions of hospital visits into experiences that feel good and stylish, reflecting Samitivej’s new concept that views health not merely as ‘treatment,’ but as a ‘way of living.’

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Copper Beyond Buffet – Where Taste and Wellness Come Together 
Photjanee Pinijsakkul, Chief Executive Officer of Copper Beyond Buffet, said, “Today, many people are becoming health-conscious and recognize that food plays a key role in maintaining good health. That’s why Copper has partnered with Samitivej to develop menus that are both delicious and genuinely healthy.”
Copper has curated a selection of its most popular dishes into a healthy menu line, certified by hospital dietitians, under the ‘Recommended by Samitivej’ label. Special menus have also been crafted in collaboration with Chef Willment and Dr. Pink—Thidakarn Rujipattanakul M.D.— ensuring that every meal customers receive is rich in nutritional value and taste you can trust.
In addition, special packages have been created that combine flavorful meals from Copper with Samitivej’s health check-up programs, bringing together taste and wellness in one experience. 
This exclusive collaboration is available only at Copper Beyond Buffet, Gaysorn Amarin branch. 

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La Bella – The First Step Toward Good Health Begins with a Steady Stride
Dr. Brinda Hansen, Founder and Managing Director of La Bella - Soft Shoes, stated, “Many patients experience health problems due to improper posture while walking or standing, including foot swelling during pregnancy. That's why we have partnered with Samtiivej to provide both knowledge and tools for proper foot health care.” 

La Bella has collaborated with Samitivej to launch a pop-up store and comprehensive wellness workshops, along with BioAge educational activities led by expert doctors to help participants understand health from the inside out. Additionally, La Bella is providing health-supportive footwear for postpartum mothers and IPD patients recovering in the hospital to support total physical recovery.

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The collaboration with these five premium brands reflects Samitivej’s new approach to healthcare, an approach that believes health should not be limited to simply ‘treatment,’ but truly understanding people in every dimension—body, mind, and lifestyle—elevating each hospital visit into a truly exceptional experience in every aspect.