Thai children increasingly face skin and allergy issues caused by factors such as PM2.5, daily pollution, and chemical residues from products used directly on their skin.As modern parents increasingly embrace holistic approaches to raising their children, Samitivej International Children's Hospital has launched bear & bloom, a premium medical-grade skincare brand for children. The products were developed by pediatric specialists in allergy and immunology, with an in-depth understanding of the delicate nature of children’s skin, which is prone to irritation. 

The products are designed not only to support healthy skin but also to promote emotional comfort and aid in childhood development, by combining medical expertise with natural ingredients that are gentle and safe for sensitive skin. Samitivej International Children's Hospital aims to build a child health ecosystem that seamlessly connects hospital-level care with everyday life at home.

Dr. Surangkana Techapaitoon, Deputy CEO of Samitivej and BNH Hospitals and Director of Samitivej International Children's Hospital, stated that: “The concept of growing up healthy, developed by Samitivej International Children's Hospital, focuses on holistic care for children—both physical and emotional—starting from the earliest stages of life, a critical period in a child's development. Today’s children are growing up amidst a range of environmental risk factors such as pollution, PM2.5, chemicals, and allergenic foods, which can affect their emotions, behavior, and long-term development. That’s why we are committed to building an ecosystem that supports healthy, happy growth at every stage of life, connecting care from the hospital to the home.”

1.    bear & bloom: Baby Head to Toe Bath —Gentle on hair and skin (suitable for newborns to 6 months).

• Extra-mild surfactants for natural cleansing without irritating the eyes
• Decyl glucoside, a coconut oil-derived ingredient, gentle for sen
• sitive and allergy-prone skin
• pH 5.5 helps maintain the skin’s natural balance without dryness after bathing
• Paraben-free and sulfate-free to avoid skin irritation
• Lovely Wishes scent, soft and comforting throughout the day

2.    bear & bloom: Kids Bath —Cleanses gently, leaving the skin soft and moisturized (suitable for children aged 6 months and older)

• Decyl glucoside, a coconut oil-derived ingredient, gentle for sensitive and allergy-prone skin
• pH 5.5 helps maintain the skin’s natural balance without dryness after bathing
• Paraben-free and sulfate-free to avoid skin irritation
• Lovely Wishes scent, soft and comforting throughout the day

3.    bear & bloom: Gentle Baby Lotion —Lightweight, fast-absorbing, and soothing (suitable from birth onwards)

• Dermatologically tested to reduce inflammation and redness caused by allergic rashes and insect bites
• pH 5.5 helps maintain the skin’s natural balance
• Lovely Wishes scent, soft and comforting throughout the day

bear & bloom products are available at:

• The Pediatrics Department of all branches of Samitivej International Children's Hospital
• Health Choice stores within the Samitivej Hospital network
• Online via the SkinX application and Shopee: bear & bloom Official 

https://smtvj.com/bear-bloom
 Stay updated via our official Facebook fan page: Bear&bloomOfficial

Developed by pediatric dermatologists, bear & bloom was created with the belief that a child’s skin is the first skin of life, an understanding that lies at the heart of every formula from Samitivej International Children’s Hospital.