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Samitivej is going “Blue Ribbon! to Stop Colon Cancer”

Colon Cancer is preventable, treatable and beatable!

Samitivej is going Blue Ribbon! to Stop Colon Cancer”

… providing colonoscopies free-of-charge for 100 underprivileged patients…

to spread awareness and encourage early detection

Colon Cancer is preventable, treatable and beatable!

Bangkok, March 8th, 2016 – Samitivej is goingBlue Ribbon! to Stop Colon Cancer” in order to spread awareness, promote healthcare, and encourage prevention so that everyone has the knowledge to help them avoid colon cancer. Samitivej is providing colonoscopies free-of-charge for 100 underprivileged patients at Samitivej Sukhumvit and Srinakarin from March 1st – April 30th 2016, or until the desired number has been reached in order to dedicate this good deed in honor of H. M. the King in celebration of his 88th birthday and to help reduce the number of patients waiting for colon cancer screening from public hospitals.

Through its international medical exchange programs, Samitivej doctors are able to use the most advanced medical technique for the early diagnosis of colorectal cancer.  This new technique is called Narrow-Band Imaging (NBI) International Colorectal Endoscopic Classification (NICE).  Light from blue and green wavelengths is used to improve the visibility of tissue structures, so that lesions are detected earlier (even before they are elevated), resulting in more accurate diagnosis and treatment, less time required for surgery, quicker recovery and reduced complications. If an abnormality is detected, it can be removed safely without the need for an additional surgical procedure. Via a Memorandum of Understanding (MOU), signed in 2014, with Japanese Hospital, Sano, a leader specializing in gastrointestinal endoscopy, important medical knowledge has been shared between Japan and Thailand.

Colon cancer is a leading cause of death worldwide. Colon cancer incidence rates have been increasing due to a lack of knowledge about prevention. March is global Colon Cancer Awareness Month and the blue ribbon is being used to represent colon cancer awareness (the ribbon is a symbol of cancer awareness). It is hoped that this campaign will raise awareness of colon cancer and encourage people to use available methods to avoid this form of cancer that can be treated, if found early.

Chairat Panthuraamphorn, M.D., Managing Director and Chief Executive Officer of Samitivej Public Company, Limited said “According to Samitivej’s policy, we want to see everyone healthy, and prevention is the best cure. We focus on an upstream policy for groups of people who play a major role in national development. We are devoted to holistic health with the use of screening tests and disease prevention. When people are healthy, the government does not have to spend a considerable amount of money on treating diseases and the money can be used to develop other important areas. With this awareness campaign, we encourage people who are at risk to undergo colon cancer screening. We also organize events that provide information on disease prevention. The Liver and Digestive Institute has a collaborative program with Sano Hospital in Japan to enhance medical excellence and increase treatment efficiency by adopting the NICE endoscopy technique. Colon cancer is becoming an important health issue worldwide, particularly in developed countries, but colon cancer incidence rates are continuing to increase in developing countries as well. But today, colon cancer can be detected early and monitored through screening. Samitivej plans to promote health care for everyone because we really believe that prevention is the best cure.”

Nithiwat Gijsriurai, M.D., Hospital Director of Samitivej Sukhumvit Hospital, said “Colon cancer incidence rates are continuing to increase in Thailand due to the country becoming urbanized – people are eating more meat with less fruit and vegetables and not getting enough physical exercise. Colon cancer is most common in people over the age of 50. Most patients only realize they have the condition and consult with their doctor when it is in the advanced stages. Samitivej provides information on colon cancer so that everyone will be aware of the disease and know how to prevent it by eating healthy food and exercising regularly. People over 50 should undergo a colon cancer screening test every five years. It is important to take care of your mental and physical health. Here at the Liver and Digestive Institute at Samitivej Sukhumvit and Srinakarin Hospitals, we have a team of specialists and state-of-the-art technology ready to provide a comprehensive range of service because we want to see everyone avoid colon cancer.”

Adinun Kittiratanapaibool, M.D., Hospital Director of Samitivej Srinakarin Hospital, said “Colon cancer is a silent killer of men and women of all ages. We found that the number of patients diagnosed with colon cancer is continuing to increase. Colonoscopy is the key to preventing this disease. It is a test that checks the large intestine for polyps. More than 90% of colon cancers develop from polyps. If polyps are found, they are usually removed for lab tests before becoming malignant, or malignant polyps are detected and treated at an early stage of cancer. This technique has been widely used in Europe and the United States due to its efficiency and effectiveness at reducing mortality rates.”

The Blue Ribbon! Stop Colon Cancer” campaign will be held at Samitivej Sukhumvit Hospital. At the event, digestive and liver specialists will provide information on “Beatable Colon Cancer” and some celebrities will share their experiences of colonoscopy screening to show that there is nothing to fear. Throughout this month, Samitivej Sukhumvit and Srinakarin Hospitals are also organizing a colon cancer exhibition so as to provide information on colon cancer prevention. In addition to the free-of-charge colonoscopy screening for 100 underprivileged patients, Samitivej is offering colonoscopy screenings at the special price of 9,999 Baht from now to April 30th, 2016. For more information, please contact 020-222-222.

About Samitivej Hospital

Established in June 1979, Samitivej Hospital is one of 43 hospitals in the Bangkok Dusit Medical Services PCL Group and is one of Thailand and Southeast Asia’s leading private hospital groups, with its medical service quality certified under both domestic standards and international standards from Joint Commission International (JCI) in the United States. Samitivej Hospital Group operates 6 hospitals: Samitivej Sukhumvit, Samitivej Srinakarin, Samitivej Sriracha, Samitivej Thonburi, Samitivej Chonburi and Samitivej Children’s Hospital.

Learn more about colon cancer and start getting screened here. 

For more information, please contact:
Natrawee Boonyapongchai    Tel. 02-022-8604         E-mail:

Kanda Paisontarangkoon       Tel. 02-378-9155         E-mail: